Bushnell to Unveil New Optics Exclusively at NRA Annual Meetings

Set to be unveiled to the public for the first time exclusively at the NRA Annual Meetings and Exhibits in Dallas, Bushnell’s all new Forge, Nitro and Prime families of optics have been purpose-built from ground up to give hunters more time in the field.



Engineered with higher competitive specifications, these optics were designed to maximize and enhance light transmission and contrast in low light, fog, rain and any other challenging environment—allowing better visibility and giving you additional minutes of hunt time. How’d Bushnell get there? HDOS—High Definition Optical System.

Leveraging state of the art software, this progressive optical design approach optimizes the light passing through the scope, eliminates imperfections like color fringing, and makes resolution enhancements through proprietary lens coatings. Finally, exclusive lens protectant coatings like EXO Barrier are added to repel water, snow, dirt and debris.



But Bushnell didn’t just stop at the optical design. Pushing the envelope further, Bushnell improved assembly line quality standards by governing newer specs on precision machined parts and cleanliness parameters.

Tougher recoil standards were also implemented for durability assurances, ensuring that no matter what caliber – your scope will stay on zero year in and year out.

Finally, Bushnell reached out to industry experts and ambassadors to weigh in with suggestions and enhancements.

The result? An unobstructed, crystal-clear field of view to focus on what matters the most… your shot.





From dusk to dawn and everything in between, the Prime, Nitro and Forge line delivers clarity in any condition. Looking to gain a few minutes of hunting time? Excited for opening day and ready to overcome rain, snow or any challenging environment that may come by your way? Then these optics are for you.

Be the first to experience Bushnell’s new Prime, Nitro and Forge line at booth #7530 during the NRA Annual Meetings and Exhibits, May 3-6 in Dallas. Visit www.bushnell.com for additional information.