By Lars Dalseide | May 13 2014 10:50

Practically unbreakable watch made specifically for the rugged outdoor enthusiast

Knoxville, Tennessee - While attending the 2014 Professional Outdoor Media Association (POMA) Conference in Knoxville, Tennessee, I spent one afternoon weaving through the aisles of the Product Showcase. The Product Showcase is where corporate partners showcase their wares in front of the nation’s most influential outdoor communicators. For me, it’s a great way to talk to partner representatives about new products, developments and story ideas. Simply said, it’s the perfect way to keep your finger on the pulse of what’s hot and what’s not.

Eventually I stumbled upon The Media Group. I know, I know, that doesn’t sound like an outdoor product, right? Well you’re right. But they weren’t there to talk about The Media Group – they were there to show off, and demonstrate, ArmourLite watches.

What they had (and by they I mean Media Group’s Joe Wieczorek and Kevin Reese) were a dozen or so high-end, tactically designed, shooter friendly ArmourLite watches. Watches designed for us. And by us I mean they are made to fit any and every outdoor lifestyle, whether that means sitting around a camp or firing down range.

Here’s what happened:

Kevin and Joe were sporting ArmourLite’s Isobrite Chronograph watches (my personal favorite). But before they let me embrace my new found favorite, they broke down the details on ArmourLite and Isobrite in general.

ArmourLite made headlines at the 2014 SHOT Show with the introduction of a patented 6000 Vickers strength scratch-resistant watch crystal. Specifically designed to be shatterproof and withstand the punishment, it’s the perfect timepiece for extreme outdoor enthusiasts, first response teams, tactical operatives and our nation’s finest.

What’s Vickers strength? It’s a hardness rating for watch faces. Your basic watch, for example, probably has a Vickers strength of 700 … quite the difference.

While fawning over the watches, Kevin played a video from ArmourLite’s website demonstrating the strength of ArmourLite’s watch crystals and the watch as a whole. One video even showed a guy pounding a watch with a hammer. What happened? Nothing. Now that’s a watch I want to take out into the field.

So what is Isobrite? That’s ArmourLite’s ultra-bright watch offering. What they do is place T100 tritium markers on the faces, hands and some unidirectional bezels to make it four times brighter than the industry standard. That means no more pushing those annoying light buttons to tell what time it is.

It’s refreshing to see such a beautiful piece of machinery manufactured specifically for those who make their living behind the trigger. That means the rest of us, who plink on the range or hunt in the field, can count on an ArmourLite for a lifetime.

Here are the specs on the isobrite Chronograph ISO401 from ArmourLite’s website:

Movement:   Swiss Ronda 5040.D Quartz
Battery: 54-months
Crystal:  Anti-reflective scratch resistant sapphire crystal
Case Construction:  Polycarbonate
Case Diameter:  47mm
Case Thickness:  11mm
Crown:  4mm water-resistant push-down
Bezel:  Unidirectional ratcheting with two tritium markers
Band Material:  Nitrile Butadiene Rubber (NBR)
Band Width:  24mm
Band Clasp:  Buckle with logo
Maximum Wrist Circumference: 9.75
Water Resistance:  200 meters (20 ATM / 660 feet)
Warranty:  2 years
Extras:  Zippered travel case with extra nylon band

Learn more about ArmourLite watches, visit or email Joe Wieczorek ( or Kevin Reese ( at The Media Group, Inc.


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